Programmatic Display

Your Customers are Online . . . Are You?

Display advertising is the backbone to digital marketing, accounting for 58% of all conversions. It’s essential to have a good mix of programmatic mediums, but display ads should be the bread and butter to every digital strategy.

Targeted Display allows marketers to place digital advertisements in front of a specific audience while browsing publisher websites. Like traditional advertising, relevant banner ads are used to influence brand awareness, improve impressions, and generate conversions. Display ads appear on websites your target audience is visiting.

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Programmatic Display
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Audience Targeting Benefits

  • 1

    Relevance:

    By targeting a specific audience, you can tailor your marketing messages to resonate with their interests, needs, and preferences. This increases the likelihood of capturing their attention and engagement.

  • 2

    Efficiency:

    Audience targeting allows you to focus your marketing efforts and resources on the most valuable segments of your target market. By reaching the right people, you can optimize your campaign performance and minimize wasted ad spend.

  • 3

    Improved ROI:

    When you reach the right audience with personalized and relevant messaging, you are more likely to see higher conversions and return on investment (ROI). By eliminating irrelevant impressions, you can allocate your budget more efficiently and maximize the impact of your campaigns.

  • 4

    Better Customer Insights:

    Audience targeting provides valuable insights into your target audience's behavior, interests, and demographics. This data allows you to refine your marketing strategies, develop more targeted campaigns, and make data-driven decisions.

0 Hours
Adults worldwide spend an average of 2 ½ hours per day on social media.
1 -6Hours
On average, people spend five to six hours on their phone on a daily basis, not including work-related smartphone use.